The Walt Disney Company
Celebration, FL, USA
About the Role & Team Customer Engagement (CE) is an important part of the Marketing Center of Excellence within Disney Parks, Experiences and Products. We lead the strategy and planning of audience-focused, data-driven communications across the offline (TV, radio, out-of-home), digital (display, social, search and streaming) and direct channels (email, direct mail and app push). We are looking for a Manager-Strategic Planning and Integration to lead the strategic engagement planning for your assigned lines of business. If this sounds like you, we encourage you to apply! You will report to Sr Manager, CE-Strategic Planning and Integration. Key Responsibilities Include: Lead a dynamic team to achieve both professional and business goals. Lead your team in developing audience-centric plans, including budgets, audience sizing, consumer insights, media flighting, message distribution, and reporting. Be the lead contact for Strategy partners,...