PRA Tech & Digital Talent

In 2004 our two founders Phil Kingdom and Matt Gordon started Professional Recruitment Australia on Matt’s dining room table. This quickly led to our first office in Clarence Street in Sydney’s CBD.

Nine months into 2004 and PRA was now Phil, Matt and 3 staff. PRA was recruiting for some of the largest IT companies in Sydney and as a result we were to grow exponentially for the next 4 years reaching over 30 staff in late  2008. A large part of this growth was due to the instant success we enjoyed in 2006 opening our Collins Street office in  Melbourne.

Like most Australian businesses the GFC made an impact; the next few years were tough with many challenges. PRA  decided to meet these challenges head on through the implementation of 3 initiatives:

  • Diversification: PRA started a new recruitment company called Enginuity which focused on the engineering sectors.
  • Expansion: PRA expanded from Sydney into both Melbourne and Brisbane markets.
  • Technology: PRA invested heavily in a new CRM and candidate search tools.

As global economies improved we benefited from the 3 initiatives above and more so by retaining some exceptional  people who are still with us today.