Sydney NSW, Australia
What we’re looking for:
Metigy is looking for a focused, confident and enthusiastic Digital Content Producer who can support and accelerate the growth of the Metigy business. In this newly created role, you will engage and work closely with world-class talent and drive business performance on social. We are looking for an individual who has strong social media experience and a solid understanding of how digital content is consumed and presented.
You will have an analytical mindset with strong attention to detail. In this role, you will create, design and execute marketing campaigns. You will create, write, publish, track and generate demand, measure and communicate the performance of various marketing campaigns and will play an instrumental part of the overall marketing strategy of the Metigy business. You should be comfortable creating the content (written, audio & video) as part of executing campaigns through a variety of channels and take a fully integrated approach to marketing, ensuring social, media, internal channels and intermediaries are considered in the development of your campaigns. You will have a good understanding of how marketing can drive sales, have a passion for marketing, be inquisitive and innovative, and love constantly challenging the status quo.
Who we are:
Metigy is all about making the challenging and time-consuming parts of the marketing process, easy and fun!
Metigy is the world’s leading AI marketing platform, to assist marketers and SMB’s to create their own marketing strategies. The platform integrates with the leading social media platforms, Facebook, LinkedIn, Twitter, Google, and provides intelligent insights, actionable ideas, trending conversations, objective settings, competitor & influence tracking, and automated reporting. This allows marketers to focus on creating and implementing effective marketing campaigns that really work. Metigy uses AI to power its brand strategy, with interactive learning, so marketers can market like a master and reach their goals.
This is an exciting time to join Metigy as we are growing really quickly! This means that there are lots of opportunities for you to have an influence and impact on the business. We aim to have a positive impact on the day to day work of our people, customers and environment.
What you will do:
Work closely with the Metigy founders, marketing, design, customer service, and partnerships to deliver high-quality solutions for Metigy customers.
Responsible for ensuring all digital content represents the business goals, maximising content in the creation of growth marketing strategies and champions the end user;
Responsible for the digital marketing programme execution, from creating content – written, audio & video, advertising, landing page development, lead nurture flows, tracking, monitoring, responses and comments.
Use analytics and insights to pull out website performance (bounce, churn, traffic, SEO etc) to and ideate and implement best practice optimise the sites for future improvements;
Own the relationship with external content freelancers (written, audio & video), our community of “Forward Thinking” SMB marketers and our online customers.
Edit audio and video content in Adobe Creative Cloud suite
Partnering with customer services and developers to maximise inbound marketing conversion.
Research and develop product knowledge, what content our customers use and what types of content converts prospects into customers.
Assist in campaign design creation and execution, message design, channel selection and segmentation.
Assist key stakeholders in the full life cycle of sales and marketing campaigns.
What we’re looking for in you:
A degree in Marketing or Communications or related field.
1 + 2 year’s experience in content (including video) creation, social media strategy, organic social media management, influencer marketing strategy, podcasting and content performance analytics, within the advertising, agency, media industry.
Editorial mindset that seeks to understand what audiences consume and how to create it.
Experience in using social media software, and social media conversions tools; Facebook, Twitter, IG, Pinterest, Youtube, TikTok, Google Analytics and Medium.
Experience in using content creation and management systems; Intercom, WordPress, HTML, (CSS a plus) and Adobe Creative Cloud Suite.
Customer focused and understands how to align content and marketing programmes to the customer lifecycle.
Instinctively creative and skilled at adapting content to work on a variety of channels.
Demonstrated problem-solving abilities
Exceptional verbal and written communication skills. Ability to communicate across functional teams.
Strong attention to detail
Strong project Management capabilities and organisational skills
Experience in the digital marketing industry
You should be curious, empathetic, and have an ability to work unsupervised but also be a team player