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2053 associate director product marketing jobs found

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Humana
Associate Director, Product Marketing - Medicaid
Humana Indianapolis, IN, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Harrisburg, PA, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Lincoln, NE, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Albany, NY, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Hartford, CT, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Saint Paul, MN, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Bismarck, ND, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Santa Fe, NM, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Columbia, SC, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Topeka, KS, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Columbus, OH, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Lansing, MI, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Madison, WI, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Augusta, ME, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Providence, RI, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Springfield, IL, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Montpelier, VT, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Des Moines, IA, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Frankfort, KY, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Honolulu, HI, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Juneau, AK, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Boston, MA, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Cheyenne, WY, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
Humana
Associate Director, Product Marketing - Medicaid
Humana Nashville, TN, USA
Become a part of our caring community and help us put health first Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise. Key Responsibilities Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks. Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization. Translate business goals into data-driven content and personalization strategies; partner with data science to define Next...

Dec 26, 2025
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