Full time
Otsuka Pharmaceutical Companies (U.S.)
Denver, CO, USA
Lensa is the leading career site for job seekers at every stage of their career. Our client, Otsuka America Pharmaceutical Inc., is seeking professionals in Denver, CO. Apply via Lensa today! The Director, Consumer Marketing is responsible for leading the consumer engagement strategy for ADHD. This role ensures the development of patient and caregiver-focused initiatives that drive awareness, education, and activation, ultimately improving patient access and adherence. The Director will work cross-functionally with medical affairs, market access, HCP marketing, digital, and commercial operations teams to develop consumer-centric strategies that align with brand objectives and market dynamics. This role requires deep expertise in direct-to-consumer (DTC) marketing, omnichannel engagement, and behavioral insights to create impactful and compliant consumer campaigns. Key Responsibilities Consumer Engagement Strategy & Execution: Develop and implement a comprehensive DTC...