Otsuka Pharmaceutical Companies (U.S.)
Concord, NH, USA
The Director of CNS Consumer Marketing will be responsible for leading the consumer marketing efforts for two CNS brands. This role will be responsible for managing all consumer initiatives and a substantial Direct to Consumer (DTC) program. The individual hired for this role will have the qualifications and interest to grow in scope to lead the development and launches of DTC campaigns for two additional first in class indications on one brand and a follow-on compound for the other brand. For the DTC program supporting the current inline indications/assets, the role will be a key member of the brand leadership team and responsible for driving the development of the consumer strategy and delivery of all key brand deliverables and materials to appropriately market the product to consumers. These deliverables include TV and digital creative assets, media plans, as well as all consumer facing materials (patient education, savings cards, etc.) The role requires the execution of...