Full time
TIAA
Jacksonville, FL, USA
Digital Product Manager The Digital Product Manager role drives the strategy and prioritization of the digital solution with the objective of building and sustaining presence in digital channels, and increasing revenue and profitability. This job manages large digital initiatives and processes. Key Responsibilities and Duties Develops and helps implement digital product management efforts to build and sustain presence in digital channels and to increase adoption, engagement, revenue and profitability. Analyzes content performance metrics, impacts and effectiveness of digital initiatives. Uses customer data analytics to develop a segmentation model and influence effective communication across all digital channels. Identifies opportunities for improving effectiveness of search engine optimization initiatives to grow and optimize digital presence. Explores digital platforms (websites and mobile/social applications) the organization should utilize to...