Oracle
Columbus, OH, USA
Job Description Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market. Manages a staff of managers. Responsibilities As a vice president in product marketing, you will be responsible for driving awareness and leading the development of company marketing initiatives and specifications for specific product(s) or product line(s). Manage marketing activities within the context of the overall corporate plan to meet company objectives. Monitor the development of business plans and business results of e-marketing. Manage lifecycles and product positioning in the market place. Identify customer needs, oversee market research, and monitor the market trends/competitive landscape. Implement and monitor advertising campaigns. Act as a technical advisor for specific product(s). Initiate and foster relationships with development, sales, and other groups to develop new products or enhance functionality of existing...