Digital Account Executive - Automotive Sector

Core Responsibility: The Automotive Digital Account Executive is a specialized sales position focused exclusively on serving automotive manufacturers, dealers, suppliers, and related businesses in the Detroit metropolitan area. You'll leverage deep automotive industry knowledge to build relationships with decision-makers and sell BBGI's integrated marketing solutions that address the unique challenges facing automotive brands and dealerships in today's competitive landscape.
Requirements:

• Motivated, enthusiastic self-starter with proven ability to navigate complex automotive industry sales cycles
• Deep understanding of the Detroit automotive ecosystem, including manufacturer structure, dealer networks, and supplier relationships
• Excellent oral and written communication skills with ability to speak credibly to automotive executives and marketing teams
• Strong negotiator familiar with automotive marketing budgets and seasonal buying patterns
• Detail-oriented with ability to manage multiple automotive clients simultaneously
• Valid driver's license and willingness to attend automotive industry events and auto shows

Essential Duties:
Presenting and Selling

• Maintain and expand relationships with existing automotive accounts including OEMs, tier-one suppliers, and dealer groups
• Develop new business within automotive sector, targeting manufacturers, electric vehicle startups, aftermarket companies, and multi-location dealerships
• Build strategic relationships with automotive marketing directors, dealer principals, and advertising agencies specializing in automotive
• Create customized marketing programs addressing automotive-specific needs: new model launches, seasonal sales events, service department promotion, and brand positioning
• Solicit investment for broadcast campaigns, digital advertising, streaming audio, dealership event sponsorships, and automotive lifestyle content integration
• Maintain organized sales process covering: competitive automotive market analysis, consumer purchase journey insights, dealer foot traffic goals, and manufacturer co-op opportunities
• Identify and penetrate new automotive categories including EV charging networks, automotive technology companies, and mobility services

Planning

• Research automotive industry trends including EV adoption, autonomous vehicle development, supply chain issues, and changing consumer preferences
• Prepare for sales calls by understanding each client's position in the automotive ecosystem, recent product launches, and market share challenges
• Know dealership target demographics, manufacturer incentive programs, and seasonal buying patterns
• Stay current on automotive advertising regulations and manufacturer advertising fund (MAF) requirements

Achieve Budget Goals

• Meet or exceed monthly, quarterly, and annual revenue targets for automotive category
• Maximize share of automotive advertising spend in Detroit market across all BBGI platforms

Service Customers

• Communicate regularly with automotive clients regarding campaign performance, auto show presence, and seasonal promotion opportunities
• Serve as primary liaison ensuring superior service for product launch campaigns and time-sensitive dealer promotions
• Develop relationships with OEM regional marketing teams, dealer advertising associations, and automotive agency holding companies
• Coordinate coverage of Detroit Auto Show, Woodward Dream Cruise, and other major automotive events

Product Knowledge - Automotive Focus

• Master BBGI's automotive-specific solutions including drive-time programming, test drive event integration, and dealer locator advertising
• Understand automotive consumer journey from awareness through purchase and service retention
• Leverage qualitative data on car buyer demographics and psychographics in Detroit market
• Stay current on competitor automotive advertising strategies across radio, digital, and experiential channels
• Understand manufacturer tier programs and co-op advertising opportunities

Administrative Duties

• Maintain detailed records of automotive accounts including buy cycles, decision-maker contacts, and tier funding availability
• Track automotive industry calendar including model year launches, sales events, and trade shows
• Provide regular reporting on automotive category performance and competitive intelligence
• Effectively utilize CRM to manage complex multi-stakeholder automotive accounts

Coordination and Communication

• Provide weekly updates on automotive sector activity, competitive moves, and market opportunities
• Collaborate with programming team on automotive-relevant content opportunities
• Participate in automotive industry networking events, dealer associations, and marketing conferences
• Support automotive client promotions including test drive events, auto show activations, and dealership grand openings

Preferred Qualifications:

• 3+ years of media sales or automotive marketing experience
• Existing relationships within Detroit automotive community
• Understanding of automotive retail operations and manufacturer-dealer dynamics
• Familiarity with automotive marketing metrics (showroom traffic, lead generation, service retention)

Tp apply, please send your resume to matt.scarano@bbgi.com

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