Vp data digital marketing

Job Summary

The Vice President, Digital & Marketing Data & AI Product drives the design, delivery, and measurable business impact of data and AI products that power digital engagement, marketing effectiveness, and omni-channel activation. This executive is accountable for turning enterprise strategy into execution-building, scaling, and optimizing data, analytics, and AI solutions that accelerate demand generation, personalization, and content and media effectiveness across global markets and channels.

Leading a global team, the VP defines the roadmap, manages delivery, and ensures every initiative produces tangible outcomes tied to digital and marketing priorities and P&L growth.

In addition to delivery excellence, this leader serves as a trusted partner to the CDMO, Brand Presidents, and Regional Marketing leaders, ensuring data and AI investments drive meaningful business value, consistency, and adoption. The role requires a balance of strategic product leadership, deep understanding of digital and marketing data, technical fluency in Martech and Adtech ecosystems, and strong business acumen.

Job Responsibilities

Strategic Leadership & Partnership:

• Define and own the multi-year Digital & Marketing Data & AI product vision and roadmap, aligned to enterprise commercial, marketing, and consumer engagement strategies.

• Serve as the primary Data & AI strategic partner to Marketing, Global Brands, Consumer Engagement, Media, Omni-Channel, and Go-To-Market leaders.

• Act as the domain's technical and strategic owner, maintaining fluency in consumer and marketing systems-including CDPs, CRM, POS, Adtech, Identity platforms, eCommerce, personalization engines, loyalty systems, and audience segmentation tools, while partnering with system/platform owners to ensure data readiness and integration.

• Own the end-to-end consumer data architecture, including CDP roadmap, identity resolution, consumer graph design, consent frameworks, and omnichannel data unification.

• Represent Digital & Marketing in enterprise forums, governance bodies, and capital allocation or portfolio reviews to ensure alignment of business and data priorities.

• Translate strategic priorities and capability needs into OKRs, financial impact models, and P&L outcomes.

• Collaborate with emerging technologies team to assess opportunities to introduce new capabilities into the Digital & Marketing roadmap.

Product Portfolio & Delivery Oversight

• Lead the end-to-end delivery of the Digital & Marketing Data & AI product portfolio, ensuring solutions are designed for scalability, reuse, and cross-functional integration.

• The product portfolio spans:

• Owned & Paid Media Intelligence

• Consumer & Market Intelligence

• Marketing & Creative Enablement

• Retail & Commercial Enablement

• eCommerce, DTC & Marketplace Analytics

• AI-driven Creative & Content Enablement

• Advanced marketing measurement

• Oversee prioritization, funding, and execution across global and regional roadmaps.

• Oversee the development, deployment, and lifecycle management of AI/ML models, personalization algorithms, recommendation engines, marketing attribution models, agent-based automation, consumer insights platforms, dashboards, and analytic applications.

• Lead and develop a high-performing team of Data & AI Product Managers, BI Leads, Consumer Analytics Specialists, and Insight Analysts.

• Partner closely with Engineering, Martech, AI/ML teams, Platforms, and Data Architecture to align technical foundations, ensure delivery excellence, and drive speed-to-value.

• Establish scalable processes to measure ROI, adoption, accuracy, performance uplift, and value creation for every delivered product.

Job Responsibilities (Cont'd)

Stakeholder Engagement & Change Leadership

• Act as the Data & AI representative within Commercial leadership forums and operating meetings, guiding decisions around consumer engagement, investment, and activation.

• Foster cross-functional collaboration with Marketing, Brands, Regions, Retail, eCommerce, Finance, and Technology .

• Champion education and cultural transformation around data-driven decision-making, AI-enabled personalization, and consumer-centricity .

• Drive measurable adoption across brand, regional, commercial, and retail teams, ensuring analytics and AI tools are embedded into daily workflows (campaign planning, content creation, CRM activation, audience strategy, retailer sell-in, DTC optimization).

• Serve as an advocate for responsible, ethical, and privacy-compliant use of consumer data and AI

Governance, Operations & Performance

• Ensure adherence to enterprise standards for data governance, consumer privacy, security, and responsible AI .

• Manage domain budgets, resource allocation, and OKRs, working closely with Strategy & Ops and Finance.

• Establish transparent leadership reporting, including: Product performance dashboards, Delivery milestones, Consumer and commercial impact tracking, and Marketing and activation ROI

• Partner with Governance, Architecture, and Strategy & Ops to evolve operating models, tooling, and delivery maturity.

Qualifications

• Bachelor's degree required; advanced degree in Business, Engineering, Computer Science, Data Science, or related field preferred.

• 12-15+ years of progressive experience in data, analytics, product management, or technology leadership roles.

• Deep expertise in digital and marketing data ecosystems, including CRM, segmentation, audience creation, personalization, and activation platforms.

• Experience driving measurable consumer and commercial outcomes through data and AI (e.g., personalization effectiveness, loyalty growth, acquisition efficiency).

• Fluency in marketing measurement (MMM, MTA, incrementality), media performance analytics, and omnichannel attribution.

• Strong understanding of eCommerce, retail media, DTC analytics, and marketplace channel data.

• Technical fluency in cloud data platforms, AI/ML enablement, and integration frameworks (Azure, Databricks, etc.).

• Proficiency in Agile and product-centric delivery methodologies.

• Demonstrated ability to lead global teams and influence C-suite stakeholders across marketing, brands, regions, and commercial organizations.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.