Assistant Sales Manager

Assistant Sales Manager
Freedom Road Harley-Davidson
Branford, CT
Full-Time

Are you a passionate, high-energy sales leader who lives for the open road and the thrill of Harley-Davidson? Freedom Road Harley-Davidson in Branford, CT is looking for a driven Assistant Sales Manager to help lead our sales team and deliver unforgettable customer experiences.

At Freedom Road Harley-Davidson, we’re more than just a dealership — we’re a family-oriented destination where riders and enthusiasts feel right at home. Located at 557 W Main St in Branford, we proudly offer new and pre-owned Harley-Davidson motorcycles, premium parts & accessories, expert service, and a welcoming family-like environment accompanied by a world-class experience. Our mission is simple: exceed every customer’s expectations and build lifelong relationships.

What You’ll Do:

• Lead, coach, and motivate the sales team to hit and exceed monthly sales goals for new and pre-owned motorcycles.
• Drive profitable sales through strong closing skills, four-square negotiations, and premium customer service.
• Providing training, performance feedback, and goal setting with sales associates.
• Work every deal to completion while maintaining high standards for gross profit and customer satisfaction.
• Help recruit, hire, train, and develop top-performing sales talent.
• Manage sales floor operations, inventory, leads, and CRM follow-up to ensure no opportunity is missed.
• Collaborate with the General Sales Manager and General Manager to create a fun, upbeat, and results-driven environment.

What We’re Looking For:

• Proven experience in powersports, automotive, motorcycle, or high-volume retail sales (Harley-Davidson or motorcycle dealership experience is a big plus).
• At least 1–2 years of sales leadership or management experience preferred.
• A genuine passion for Harley-Davidson motorcycles and the riding lifestyle.
• Strong closing skills, negotiation abilities, and a customer-first mindset.
• Excellent communication, leadership, and team-building skills.
• Ability to work weekends, evenings, and some holidays (when the dealership is open).
• Clean driving record and the ability to obtain a motorcycle endorsement (if not already held).

What We Offer:

• Competitive base salary + aggressive commission/bonus structure (uncapped earning potential).
• Health benefits, 401(k), and other employee perks.
• Opportunity to ride and represent one of the most iconic brands in the world.
• A supportive, family-like team environment where your ideas and leadership make a real impact.

If you’re ready to take the next step in your career and help grow one of Connecticut’s premier Harley-Davidson dealerships, we want to hear from you!

How to Apply:
Please send your resume and a brief note telling us why you’d be a great fit for the Freedom Road team to: careers@freedomroadhd.com
Or apply in person at:
Freedom Road Harley-Davidson
557 W Main St
Branford, CT 06405

We’re excited to meet passionate riders and sales leaders who share our love for the ride!

Freedom Road Harley-Davidson is an equal opportunity employer.

Pay: $50,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person