Sales Executive, Gaming

Enabling safe and rewarding digital lives for genuine people, everywhere

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.

About the team and role

Global Gaming Team

GBG’s Global Gaming team partners with leading operators, platforms, and technology providers across online gaming and sports betting worldwide. We help customers navigate complex regulatory environments, mitigate fraud, verify identity with confidence, and deliver secure, trusted player experiences at scale.

This is a high-growth team operating in a fast-moving, highly regulated industry where innovation, trust, and compliance are critical to success.

The Role - Sales Executive, Gaming

As a Sales Executive within GBG’s Global Gaming business, you will play a critical role in driving revenue growth across a defined portfolio of online gaming operators, platforms, and digital gambling organizations. You’ll be responsible for winning new business while expanding strategic relationships with existing customers, positioning GBG’s identity, fraud, and location intelligence solutions as essential enablers in highly regulated markets.

In this role, you’ll partner closely with Product, Marketing, Pre‑Sales, and Customer Success to deliver tailored, high‑impact solutions that help gaming operators meet regulatory requirements, reduce fraud, and create secure, seamless player experiences. You’ll operate as a trusted advisor, navigating complex sales cycles and bringing commercial insight and industry knowledge to every customer engagement within the global gaming ecosystem.

What you will do

• Develop and execute a strategic territory and account plan to consistently achieve quarterly and annual revenue targets.
• Own the full sales cycle—from prospecting and qualification through negotiation and close—across complex, regulated gaming environments.
• Build trusted relationships with senior stakeholders across Operations, Compliance, Fraud, Risk, and Technology within gaming organizations.
• Uncover customer challenges and clearly articulate how GBG’s identity, fraud, and location solutions address regulatory, onboarding, and risk needs.
• Collaborate closely with Pre‑Sales and Product teams to deliver tailored demonstrations, solution proposals, and RFP responses.
• Maintain accurate pipeline forecasting and CRM discipline to ensure visibility, predictability, and accountability.
• Stay current on gaming regulations, market trends, competitor offerings, and emerging risks to inform sales strategy.
• Represent GBG at industry events, conferences, and customer engagements across global markets.
• Partner with Customer Success to support smooth onboarding, customer adoption, and long‑term account growth.
• Share market and customer insights that help shape product innovation and influence GBG’s roadmap priorities.

Skills we are looking for

• Proven success in B2B SaaS sales, ideally within identity, fraud, regtech, martech, payments, or adjacent technology sectors.
• Strong understanding of online gaming, sports betting, or digital entertainment, or a demonstrated ability to quickly ramp in regulated markets.
• A consistent track record of meeting or exceeding revenue targets in complex, enterprise sales environments.
• Ability to translate complex technical solutions into clear, compelling value propositions for executive and technical audiences.
• Experience selling multi‑product or platform‑based solutions into mid‑market and enterprise customers.
• Exceptional stakeholder management, negotiation, and presentation skills across diverse buyer personas.
• Highly self‑motivated, organised, and comfortable owning a revenue number end‑to‑end.
• Collaborative mindset with the ability to work effectively across cross‑functional, global teams.
• A strong growth mindset and commercial curiosity about customer challenges, regulatory change, and industry evolution.

To find out more

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.