Campaign Manager, Paid Social

Company description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.com

Overview

The Campaign Manager is responsible for the day-to-day management of social media campaigns. They ensure campaigns are optimized to meet client goals while building strong relationships by establishing clear lines of communication with clients, partners, and internal teams.

Responsibilities

Role Objectives:

• Lead the set-up and launch of paid social campaigns across platforms like Meta, TikTok, Pinterest, Snapchat and others, ensuring accurate budgeting, flighting, targeting and creative implementation.

• Demonstrate a strong understanding of key channel platforms and tools through mastery of daily tasks, ensuring efficient execution and optimization of campaigns. Proficient in implementing optimization strategies that enhance campaign performance, including bid adjustments, audience targeting and ad creative testing.

• Lead QA processes for campaigns, including audience parameters and creative delivery, to mitigate errors and ensure campaigns are running smoothly. Ensure adherence to standard processes, accuracy, and high-quality execution across all paid social campaigns.

• Actively manage and optimize campaigns toward stated benchmark goals, making adjustments to bids, targeting and creative elements to improve performance.

• Manage campaign budgets and ensure proper pacing in line with client objectives and agreed-upon strategies.

• Analyze paid social performance data, providing actionable insights to optimize campaign strategies. Prepare and present reports on performance trends, optimization opportunities, and key metrics for future planning.

• Maintain clear, proactive communication with clients, providing regular updates on campaign performance, strategic adjustments, and project timelines. Respond to client requests and resolve issues in a timely manner.

• Ensure on-time delivery of client projects and campaign launches, alongside proactive communication with all internal and external teams.

• Takes collective responsibility for the success of campaigns, working closely with teammates to ensure goals are met and challenges are addressed collaboratively.

• Stay updated on the latest tools, trends, and best practices, applying this knowledge to enhance campaign strategies and execution.

• Is flexible and adaptable to the needs of the team, stepping in where needed and adjusting to the dynamic nature of campaign work.

Qualifications

Minimum Qualifications:

• Bachelor's degree, concentration in business, marketing or advertising preferred but not required

• 1 + years of experience in performance marketing; client side or agency side preferred

• Proficient understanding of performance marketing concepts

• Knowledge and hands-on experience using paid social platforms

• High competency level in Microsoft Office with specific strengths in Excel and Powerpoint

• Strong communication skills, with the ability to convey information clearly to clients and team members

• Demonstrated problem solving, organization and project management skills

• Ability to work independently and balance multiple tasks

• Strong attention to detail and the ability to move at an agile pace

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $50,065.00 - $73,944.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/31/26 .

Veterans Encouraged to Apply

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