Senior Analyst, Paid Search

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most - business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

Overview:

The Senior Analyst, Paid Search executes paid search campaigns and has a strong hand in the strategic approach for the campaigns. The goal for this role is to "bridge" the campaign execution and client objectives, deeply understanding client needs and ensuring our paid search and social execution and management delivers against these goals.

Key Responsibilities:

• Responsible for ongoing management, execution, and monitoring of paid search campaigns

• Oversee day-to-day management of approved budgets and pacing progress, supporting Analysts in financial system updates and changes in publisher mix

• Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations

• Partner with Analysts to train and mentor on search campaign management and executional best practices

• Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture

• Steward submissions through review process and accurately launch new campaigns in alignment with approved assets

• Partner with Manager to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed

• Lead reporting work stream by providing insights; giving meaning and next steps to performance data

• Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up

• Support development of search and social plans, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives

• Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives

Qualifications:

• 2+ years of hands-on paid search campaign management experience

• Ability to multi-task, manage one's time and demonstrate personal organization

• Proficiency in computer skills needed to manage day-to-day workflow (eg, Microsoft Office Suite)

• Strong understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search Ads 360, etc., able to navigate, establish settings, pull reports, and implement changes across platforms

• Experience providing clear direction and training others on search tasks and concepts

• Strong communication and listening skills, deeply understanding the needs of others and articulate their needs

• Understanding of paid search metrics and how they are connected

• Exhibits integrity, trust, and investment in self-development

• Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.

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Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

Compensation Range: $60,800.00 - $93,600.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/20/2026.

All your information will be kept confidential according to EEO guidelines.