Assistant Manager, PR & Influencer Marketing, Clinique North America

Description

The Assistant Manager, PR & Influencer Marketing for Clinique (North America) will be responsible for supporting the consumer engagement team- including editor outreach, special events, always-on influencer programming, paid influencer programming, and derm relations.

As part of the Consumer Engagement team - this person will be a part of the seamless consumer communications messaging in an effort to build brand awareness, brand love, and talkability amongst key consumer segments in the ever-evolving beauty and lifestyle space.

This is a fast-paced role ideal for a detail-oriented, collaborative, and proactive professional passionate about beauty, innovation, and brand storytelling.

KEY RESPONSIBILITIES:

Strategy

• Generate innovative ideas and pitches to engage our community, driving increased earned media value (EMV) and fostering brand loyalty.

• Develop deep understanding of the brand core consumers, key priority products, key audience segments, etc.)

• Support and guide winning strategy on how to grow and accelerate brand EMV

• Support development of go to market media strategies in partnership with consumer engagement team and cross functional marketing partners and retailer teams.

• Partner with internal teams and external agencies to ensure accurate implementation and timely launches

PR/ Influencer/Eventing

• Support the cultivation and expansion of the Clinique Community; regularly identify and engage with new talent

• Support the execution of a scaled, always-on seeding and paid influencer marketing internally and with key agency partners

• Support strategy supporting our launches and evergreen moments from concept to execution

• Create best-in-class experiences for editors, influencer, and consumers

• Manage the implementation and execution of brand eventing from start to finish

• Support the implementation of influencer mailings & seeding strategy (assembly, logistics, delivery status, troubleshooting), working with vendors for seamless execution.

Measurement

• Manage weekly and monthly reporting across PR + Influencer programming

• Track primary and secondary KPI's for all campaigns, and bring strong analytical POV to reporting

• Partner with agencies to curate wrap reporting for key earned media initiatives

• Synthesize learnings to drive internal reporting(leadership, product marketing, global CE, etc.) stakeholders.

• Leverage learnings to influence go forward strategic plans/media campaign executions

Financial Management

• Own all internal financial documents regarding influencer/PR spend. Communicate with Brand, Finance, and Accounts Payable teams to understand any discrepancies, outstanding invoice payments, etc.

• PO & Invoice Management

• Ensure internal finance trackers are up to date

• Manage budget tracker; Brandmaker projections & actualization entries for all earned media efforts

• Monitor and track budget allocations for talent partnerships and activations

• Reconcile monthly/quarterly budget forecasts

Cross-Functional Collaboration

• Work closely with 360, E-commerce, Creative, Category Marketing, Retail, and Analytics teams

• Coordinate with agency and vendor partners to ensure flawless execution and alignment on campaign timelines and deliverables

• Foster a culture of collaboration and creativity cross functionally with NA + Global brand partners

• Manage the relationship between team programming and total business goals to identify opportunities for synergies and optimization

Qualifications

• Agency experience highly preferred

• 3-5 years PR/Influencer experience required, preference for beauty/wellness industry

• Demonstrated passion for beauty, influencers, and content creators - always "in the know." Obsession with Instagram, TikTok, YouTube, and social media best practices

• Existing relationships with influencers, editors, talent agents

• Strong team player who works well in a highly integrated team model (internal + external) and fast-paced environment

• Highly organized, detail-oriented, and proactive in managing multiple projects simultaneously

• Clear and concise communicator, able to convey ideas effectively both in writing and verbally

• Must possess strong skills across MS excel, Powerpoint, Tribe Dynamics or similar platforms, and emerging AI

• Bachelor's degree in Marketing, Communications, Advertising or a related field

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.