Specialist, Communications

At ASICS, our Sound Mind, Sound Body™ philosophy is more than a tagline, it's our way of life. Over 75 years ago our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward.

ASICS provides a diverse and inclusive culture that enables learning, growth, and opportunity at all levels. Our robust employee benefits allow for real work-life balance and a strong sense of community. We empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.

A Brief Overview

ASICS is seeking a dynamic and results-driven Communications Specialist to join our Marketing, PR & Communications team. This role will be instrumental in supporting the communications efforts for our Core Performance Sports categories (including tennis, volleyball and wrestling), along with internal communications, community partnerships, recapping and department budget and administrative duties. The ideal candidate will have a passion for sports, a deep understanding of the media landscape, exceptional communication skills, attention to detail and strong writing skills.

Leadership Responsibilities

• This position does not have people leadership responsibilities.

What You'll Do

• Develop and execute comprehensive communications campaigns for all the CPS categories to promote ASICS products, athletes, sponsorships, and brand initiatives.
• Media outreach and content for CPS categories (wrestling, volleyball, tennis) to drive campaign and product awareness to enhance partnerships and build programs to drive brand visibility and media coverage.
• Develop internal communications plans to support key initiatives, run point on brand calendar and various ways to engage internally across offices and departments.
• Manage the LinkedIN for North American region, including brand calendar and posts.
• Support our ASICS community partners for product seeding, event support and logistics.
• Develop briefing materials for executives, athletes and partners.
• Provide administrative support to the communications team and budget management
• Adheres to all company policies and procedures
• Embodies and demonstrates company ethics and values
• Abides by all federal, state and local laws

How You'll Be Successful

• Demonstrated ability to manage relationships with key media contacts across print, digital, and broadcast outlets, particularly with CPS categories
• Skilled in securing earned media coverage for products, athletes, sponsorships, and brand initiatives
• Strong knowledge of brand messaging and positioning to craft compelling narratives about ASICS products and athletes
• Proficient in daily media monitoring and recap distribution to track coverage, measure impact, and provide actionable insights to internal stakeholders
• Extremely strong attention to detail and ability to provide administrative support, including scheduling, budget tracking, and coordination of communications projects
• Ability to build, maintain, and update master media lists and databases to ensure ongoing, targeted communication with relevant outlets

What You'll Need

• Bachelor’s Degree in Arts/Sciences (BA/BS) or an equivalent combination of experience, education,and training required
• 3-5 years of experience in public relations, corporate communications, or media relations, preferably supporting consumer-facing brands in the sports, fitness, or lifestyle categories required

SALARY / PAY RANGE: Min: $63,000 Max: $70,000

PAY TRANSPARENCY:

To encourage pay transparency, promote pay equity, and proactively address regulations, ASICS America Corporation will comply with all applicable state or local laws or regulations which require employers to provide pay or salary range information to job applicants and employees. A posted salary/pay range applies to the current job posting. Salary/pay offers may be based on key factors such as education and related experience.

ASICS CCPA Pre-Collection Notice for Job Applications: We collect personal information (PI) from you in connection with your application for employment with ASICS America Corporation, including the following categories of PI: identifiers, personal records, professional or employment information, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at hrccpa@asics.com.

The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an Equal Opportunity Employer.