Creative Marketing Manager

Burnett Group – EXP Realty I Burnett Real Estate Group | Burnett Builders | 615 Roofing |

Goodlettsville, TN (Serving Greater Nashville)

CREATIVE MARKETING MANAGER

Content Brand Social Visual Execution

15–20 Hours/Week | Part-Time / Contract | Hybrid – Local to Nashville Area Preferred

About the Burnett Real Estate Group

The Burnett Real Estate Group is a family-run real estate and construction operation based in Goodlettsville, TN. We have been building, investing, and selling across the Greater Nashville market for nearly 30 years. Today we operate four distinct but interconnected brands:

Burnett Group – EXP Realty — Residential real estate team producing ~$30M/year

Burnett Real Estate Group Inc— Commercial CRE brokerage and investment

Burnett Builders Inc — Construction company specializing in townhome developments and commercial construction.

615 Roofing LLC — Growing residential and commercial roofing company.

About the Role

We are looking for a Creative Marketing Manager to own how our brands show up visually and socially across all platforms.

This role is responsible for content creation, brand consistency, and day-to-day execution across multiple companies in real estate, construction, and home services. If you love creating content, telling stories, and making brands feel polished and intentional — this is your lane.

Your job is to make sure everything we put into the world looks, sounds, and feels right.

What You’ll Own

Brand & Visual Identity

• Maintain a consistent and professional brand identity across all four companies
• Ensure all content, graphics, and materials align with brand standards
• Continuously elevate the look and feel of each brand as they grow

Content Creation

• Create social media content (graphics, captions, short-form video) — approximately 4–5 posts per week, per brand, plus stories
• Have templates ready for last-minute listings going live, contract updates, etc. for same-day posting
• Edit and produce Reels, TikToks, and short-form video content
• Write engaging, on-brand captions and messaging across all platforms
• Create marketing materials for listings, projects, and promotions — including printed assets like postcards, flyers, and maps

Content Planning

• Build and manage monthly content calendars for each brand with distinct themes that also interweave to showcase the full family of services
• Plan content around listings, projects, seasonal campaigns, promotions, and in-person events
• Ensure consistent posting cadence across all platforms — no gaps, no scrambling
• Design and distribute a monthly newsletter to our full database — highlighting new listings, active projects, market updates, and company news across all brands

Social Media Management

• Schedule and publish content across Instagram, Facebook, and YouTube, plus occasional posts on Google Business Profile
• Maintain an active, polished presence across all platforms
• Collaborate with leadership on messaging priorities and brand voice
• Coordinate with our ads team to develop creative assets for Meta and Google campaigns

Content Production Coordination

• Brief and coordinate photographers and videographers for property shoots and brand content
• Help plan and organize content shoots so we’re always ahead, not behind
• Ensure we are consistently capturing high-quality, usable content across all entities

What Success Looks Like

✓ Consistent, on-brand content across all platforms — every week, without being chased

✓ Strong engagement and audience growth on Instagram, Facebook, and YouTube

✓ Clean, professional, and modern brand presence across all four companies

✓ Content is planned a month ahead — not reactive and rushed

✓ Leadership feels confident in how the brands are showing up without having to manage every detail

What We’re Looking For

Required

• 2–4+ years of experience in content creation, social media management, or brand marketing
• Strong graphic design skills using Canva or Adobe Creative Suite
• Experience creating and editing short-form video (Reels, TikToks, YouTube Shorts)
• Strong writing and communication skills — you can write a caption that actually sounds human
• Highly organized and able to manage multiple brands and content calendars simultaneously
• Self-starter who can execute without constant direction or daily hand-holding
• Local to the Nashville/Goodlettsville area (hybrid role with occasional in-person needs)

Strongly Preferred

• Experience in real estate, construction, roofing, or home services marketing
• Experience managing multiple brands or clients under one umbrella
• Familiarity with content performance — you understand what works and why
• Basic understanding of what creative assets perform best in paid ads (Meta/Google)

Compensation & Details

Hours: 15–20 hours per week

Compensation: Negotiable based on experience — $28–$45/hr or monthly retainer

Work Style: Hybrid — primarily remote with periodic in-person time in the Goodlettsville/Nashville area for shoots and meetings

Employment Type: 1099 contractor or part-time W2 — open to either

Growth Potential: Clear path to expanded scope and hours as the brands grow

How to Apply

Send the following to: Matt@Burnett.Group

• Your resume or LinkedIn profile
• 2–3 examples of social media accounts, content calendars, or marketing materials you have created or managed
• A brief note (2–3 paragraphs) on your experience and why this role is a fit for you
• Your availability and preferred rate

We move quickly. Qualified candidates will be contacted within a few business days.

The Burnett Real Estate Group | Goodlettsville, TN | www.Burnett.Group

Pay: $28.00 - $45.00 per hour

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Goodlettsville, TN 37072