Marketing Associate

Supervisory Responsibilities: No

Duties/Responsibilities:

• Set up and monitor A/B tests; report on findings and recommendations to improve the website KPIs
• Help QA websites for test launches and site changes
• Support making site updates across web properties, and work with technical teams/developers to problem solve any issues
• Compile website and campaign reports (ad hoc and weekly/monthly) and analyze the data to make data informed recommendations
• Submit campaign set up requests to marketing operations team
• Build campaign matrices across audiences and segments
• QA marketing campaigns across email, SMS, TV and other channels
• Write creative briefs and open tickets for the creative team
• Manage the creative process end-to-end through compliance review
• Compile and prepare decks for compliance submissions
• Build and maintain an organic social media content calendar
• Schedule and publish social content across relevant platforms
• Other duties as assigned

Required Skills/Abilities:

• Bachelor Degree in Marketing or related field
• 1-3 years of experience in marketing, digital marketing, or a related role
• Familiarity with project management tools like Monday.com and JIRA
• Familiarity with content management systems
• Experience with A/B testing tools and web analytics platforms like Heap and VWO
• Strong attention to detail
• Comfortable working cross-functionally
• Solid written and verbal communication skills
• Ability to juggle multiple projects and work in a fast-paced environment
• Experience in a regulated industry (financial services, healthcare, insurance) a plus
• Knowledge of marketing campaign set up and platforms a plus

Physical Requirements:

• Must be able to remain in a stationary position (e.g., sitting or standing) for extended periods of time, typically in a cubicle environment (constant noise, fluorescent overhead lighting)

• Frequent use of a computer, dual monitors, keyboard, mouse, and other standard office equipment such as a telephone, copier, and printer.

• Must be able to communicate effectively, including exchanging information in person, in writing, by telephone, email or video conferencing.

• Visual and auditory acuity required to perform job duties effectively, including reading, writing, and interpreting information on screens or in print.

• Hand dexterity, fine motor skills needed to operate a keyboard and mouse efficiently

• Reach with hands and arms occasionally

For Hybrid Roles:

• Must be able to commute to an office setting as required, which may include walking short distances and navigating an office environment.

• Occasionally moves about the office to access files, office machinery, and meet with others.