WayUp
Harrisburg, PA, USA
We are seeking a highly experienced and hands-on Principal Solution Architect to join Acxiom's Data & AI Consulting practice. This role is central to delivering enterprise-scale marketing transformation programs, with a focus on building modern marketing data platforms, enabling campaign execution, and structuring customer data for activation and measurement. You will lead the design and implementation of end-to-end marketing data ecosystems spanning data ingestion, modeling, identity-aware customer data design, campaign orchestration, and measurement. This includes establishing scalable data foundations (Snowflake, Databricks), defining how data supports real marketing workflows, and ensuring it is usable for both BI and AI-driven use cases. This is not a generic enterprise architecture role. Success requires a deep understanding of how marketing operates in practice, including campaign execution, audience targeting, suppression logic, and measurement frameworks, and the...
