Highmark Health
Concord, NH, USA
Company : Highmark Health Job Description : JOB SUMMARY This job is responsible for the development and implementation of integrated Search Engine Optimization (SEO) strategies on multiple digital products and/or lines of business, markets, or segments to advance business and customer goals. It delivers SEO strategies including, but not limited to optimization of existing and new content (metadata, copy, images, etc.) as well as research including, but not limited to keywords, competitive landscape, etc. The role works with marketing strategy, content strategy, copywriters, development, UX, and digital product teams to ensure the delivery of SEO tactics and strategy across digital properties during the content lifecycle. This job requires demonstrated expertise across all SEO disciplines, focusing on on-page optimization, technical SEO performance, and reporting. This role also evaluates SEO strategy performance, develops insights, and creates recommendations to...


