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Highmark Health
Senior Digital Marketing Analyst
Highmark Health Nashville, TN, USA
Company : Highmark Health Job Description : JOB SUMMARY The Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, member experience, and marketing effectiveness. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle. This individual must bring strong statistical rigor, advanced marketing analytics skills, and deep understanding of healthcare customer journeys-including Medicare, Medicaid, Commercial, and provider engagement pathways. Experience with enterprise data platforms such as Salesforce Data Cloud, Adobe AEP/CJA, and Tableau is preferred. ESSENTIAL RESPONSIBILITIES Develops, evolves, and then communicates various digital...

Dec 23, 2025
Dovel Technologies, LLC
Full time
 
State & Local Government- Change Analyst
Dovel Technologies, LLC Nashville, TN, USA
Job Family Management Consulting Travel Required Up to 25% Clearance Required None What You Will Do Proactively assist in the delivery of engagement activities and manage the completion of deliverables Work independently, with minimal supervision, and partner with others to develop relationships across the engagement team Lead one or more tasks or work streams within a client engagement, overseeing individual contributions as well as potentially that of junior staff Guide client and internal subject matter expert conversations toward effective outcomes Develop strategies to solve complex OCM challenges for our clients Contribute to the development of the team’s industry acumen and capabilities through contribution to internal firm initiatives Lead key components of change management projects and teams to develop and implement change strategies and plans Conduct user-centered research to create practical approaches to increase customer awareness and...

Dec 16, 2025
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