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Company : Highmark Health Job Description : JOB SUMMARY The Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, member experience, and marketing effectiveness. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle. This individual must bring strong statistical rigor, advanced marketing analytics skills, and deep understanding of healthcare customer journeys-including Medicare, Medicaid, Commercial, and provider engagement pathways. Experience with enterprise data platforms such as Salesforce Data Cloud, Adobe AEP/CJA, and Tableau is preferred. ESSENTIAL RESPONSIBILITIES Develops, evolves, and then communicates various digital...

Job Description As a Product Marketing Manager in Oracle's Fusion Analytics team, you will be the strategic bridge between product innovation and market impact. You'll define how we position, message, and bring Oracle Analytics to market-driving demand, accelerating adoption, and enabling sales. This role requires deep collaboration across Product Management, Campaigns, Sales, Analyst Relations, and Field Marketing to ensure Oracle's analytics story is clear, compelling, and consistent. Responsibilities Key Responsibilities 1. Messaging, Positioning & Persona Development Create clear, differentiated messaging at both the individual FDI product and higher overall product family levels, addressing business (buyer) and technical (influencer) audiences. Continuously refine messaging based on roadmap evolution, competitive shifts, and market feedback. Develop and maintain buyer and influencer personas grounded in research, behavioral data, market...