General Motors
Lansing, MI, USA
Job Description This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum. The Role As a BI Engineer within the MAS Marketing Insights & Data Democratization team, you will design, develop, and maintain scalable business intelligence solutions that power media performance insights across GM's marketing ecosystem. Your work will directly enable media optimization, campaign measurement, and cross-channel attribution by transforming complex data into actionable intelligence. You will collaborate with Media One, MarTech, EDAI, and external partners (Google, Meta, Amazon) to build and enhance dashboards, reporting frameworks, and data pipelines that support standardized and ad hoc media analytics. What You'll Do Lead development and automation of Power BI dashboards for media performance across channels (Display, Search,...

