Full time
BlueCross BlueShield of South Carolina
Columbia, SC
Summary *Preferred candidate, a South Carolina resident, open to remote. Responsible for planning, development, direction, and management of all activities related to product and program development for assigned division's business. Determines the demand for new or enhanced product, programs and services through market research and analysis. Responsible for the development of new/enhanced products and programs from idea generation to implementation. Projects market potential and estimate market penetration. Tracks financial information on the performance of products and programs. Maintains relationships with outside product vendors. May manage, direct, and/or develop any or all of the following in administration/support of product and program development for assigned division's business: manages the collection, analysis and preparation of tracking reports for sales information and/or contests; develops and implements technology strategies that support assigned division;...

