2 lead martech capabilities jobs found in Lansing

Job Description At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We're turning today's impossible into tomorrow's standard - from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features. Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale. The Role GM is hiring a Group Product Manager - Engagement Platforms. This leadership role sits at the intersection of customer engagement strategy and technology, building the tools that our internal teams use to create compelling customer experiences though various product and marketing engagements. You'll manage the scope and teams responsible for designing and implementing platforms focused on...

Job Description As a Senior Principal Product Manager, Advertising Technology, you will lead the conception, design, and evolution of disruptive advertising technology solutions, including next-generation capabilities powered by Generative AI. This leader will drive innovation across the advertising ecosystem-serving both the demand-side (agencies and advertisers) and supply-side (publishers and platforms)-with a focus on unlocking efficiency, personalization, optimization, and measurable value. You will be responsible for setting the strategic product vision for a modern AI-driven advertising platform, identifying disruptive opportunities within the AdTech ecosystem, partnering with engineering teams to lead the specification and delivery of robust product capabilities, and engaging directly with agencies, advertisers, publishers, and partners to validate product direction, gather insights, and drive adoption. The ideal candidate thrives at the intersection of advanced...