General Motors
Lincoln, NE
Job Description The GM Performance & Messaging Strategy Manager owns and drives full-funnel performance marketing performance and in-market messaging strategy across a key vehicle segment (e.g., Trucks), optimizing go-to-market media to improve media efficiency, conversion, and GM's key growth objectives. This role serves as the senior connector between creative strategy, performance marketing, analytics, and field/retail operations - ensuring that creative output aligns to business goals, brand standards, and measurable performance outcomes while maintaining tight coordination with Tier 2 partners and dealership networks. This role will be at the forefront of using AI driven tools (creative, analytics, etc.) to drive performance outcomes. Operating as a senior individual contributor and people leader, this role partners directly with the Head/Director of Performance Marketing to set strategic direction, translate data and insights into compelling creative and...
