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WayUp
VP, Identity & Infobase Product Strategy
WayUp Albuquerque, NM, USA
Acxiom is seeking a visionary Vice President of Identity & Data Product Strategy to lead the ideation, innovation and positioning of Acxiom's Real ID and Infobase product portfolio. This role will focus on establishing Real ID and Infobase as market leading referential ID and associated data products for identity resolution, enrichment, segmentation, activation, measurement, and collaboration across the MADTech (marketing and advertising) landscape. Key Responsibilities: Strategic Leadership: o Define and drive the product innovation roadmap for Real ID as a standard identity currency for identity resolution and identity management. o Define and drive the product innovation roadmap for Infobase as the premier deterministic and observed data profile foundation. o Develop and execute strategies to achieve product parity with leading identity and data solutions (e.g., RampID, Experian) across the ecosystem. o Collaborate with GTM Strategy leadership and align product...

Dec 22, 2025
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