Appvion
Appleton, WI, USA
Position Summary The Product Manager is responsible for developing and driving execution of product strategies for the achievement of long-term goals and short-term business plans for the company. Responsible for product life-cycle management to increase sales and profitability of the business to drive sustainable growth. The successful individual will be part of an existing team that will include product development resources, as well as marketing personnel who will assist with go-to-market strategy and implementation. This individual will be responsible for the growth and market performance of the assigned product categories. Key Responsibilities Product Vision and Strategy – Develop and execute strategic growth plans for assigned product categories to grow the business. Market Research and Analysis – Perform market research to define market size, growth, and industry trends, including pricing, competition, and opportunity to position products to win in the...

