American Family Insurance
Madison, WI, USA
The Senior Digital Product Manager is responsible for leading the strategy, vision, and guiding the team on the execution of digital (web & mobile) flows for American Family. This role is a key driver in transforming the customer and agent experience, ensuring seamless, intuitive, and high-performing digital journeys that support business growth and operational excellence. In this highly collaborative position, you will partner with cross-functional teams-including agency stakeholders, UX/UI designers, engineers, and data analysts -to define, develop, and optimize digital solutions. You will leverage data-driven insights to inform product decisions, prioritize enhancements, and measure success against key performance indicators such as improved customer experience and increased digital conversion. The ideal candidate combines strategic thinking and visioning with hands-on product development expertise. You will own the end-to-end product lifecycle, from ideation and...


