Creative Circle
Brighton, MI
Qualifications Bachelor's degree in Marketing, Business, or related field. 5-8 years of marketing experience, with 2-4 years in a leadership or management role. Experience in financial services marketing preferred. Familiarity with digital marketing tools, analytics platforms, and campaign management. Experience working with external agencies and vendors. B2C marketing experience required, B2B marketing experience preferred Experience using Marketing Automation and/or Data Platforms to launch personalized communication. Strong grasp of the complex media environment and effective management of paid media opportunities. Knowledge of social media platforms and practices along with digital analytics and marketing automation tools. Experience developing, optimizing and managing data-driven marketing programs. Understanding of market segmentation, campaign projections and ROI measurements. Experience working within a strong brand...
