Full time
Cigna
Bloomfield, CT, USA
DIGITAL MARKETING ADVISOR – USER EXPERIENCE STRATEGY Position Summary The Digital Marketing Advisor – User Experience Strategy will support the Evernorth Health Services business segment. Reporting to the Digital Marketing Senior Manager, this is a new role aimed at conducting audience research across B2B, patient, and provider segments and developing strategies to inform design, navigation, and content improvements. The ideal candidate will bring a blend of UX research expertise, strategic thinking, and strong communication skills to help shape audience-first digital experiences. The person in this role should be able to: Conduct audience segmentation research and develop user personas across B2B, patient, and provider audiences Script and conduct user testing to inform site enhancements Map and analyze user journeys to inform website strategy and content development Collaborate with UX design, data analytics, content strategy, engineering, accessibility, and...


