Humana
Augusta, ME, USA
Become a part of our caring community The Director, Content Development coordinates the development of advertising/marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. The Director, Content Development requires an in-depth understanding of how organization capabilities interrelate across the function or segment. The Director, Content Development applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services and brands. Develops and coordinates multimedia packages (e.g., letters, brochures, video, point-of-purchase displays). Involves use of sponsorship, events and sales promotions. Decisions are typically related to the implementation of new/updated programs or large-scale projects for the function and...

