Full time
Avient
Avon Lake, OH
The Industry Specialist executes tactical marketing deliverables (market penetration, segmentation, and effective EVE tools and launch packages) and assists with platform/product definition for Avient's products and positioning with little to no direction required based on 3-5 years prior relevant experience. Essential Duties & Responsibilities The purpose of the Marketing Function is to deliver: Profitable growth. Gross margin targets as a percentage of sales. Gross margin percentage expansion. Vitality index growth. Vitality GM targets. New product launches. Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc. Tracks and measures key market trends, competitive position, and delivery on specialization strategy. Identifying new ideas and opportunities for growth. Generates sales...

