Full time
Vertex Pharmaceuticals
Boston, MA, USA
Job Description General Summary: The Associate Director, Digital Marketing HCP will be responsible for developing and executing digital marketing strategies to enhance the engagement and communication with healthcare professionals (HCPs) within the US Kidney Business Unit. This role will focus on creating and implementing omnichannel communication journeys, non-personal promotion (NPP) execution, and leveraging search and AI strategies. The Associate Director will also serve as the Legal and Regulatory HCP Digital lead, ensuring alignment with regulatory and compliance standards. Key Duties and Responsibilities: Develop and execute HCP digital marketing strategies, including content creation and omnichannel communication journeys, to reach and engage HCPs effectively Lead the execution of non-personal promotion (NPP) initiatives, including CRM, automated engagement tactics, banner ads, and website content Implement and optimize search, AI, and predictive...


