General Motors
Boston, MA
Job Description The Licensing Manager, Apparel & Lifestyle Products, is responsible for growing and managing GM's apparel and lifestyle licensing portfolio across brands (e.g., Chevrolet, Cadillac, GMC, Corvette, GM). This role owns GM's licensed portfolio in soft goods categories-including apparel, headwear, bags, and lifestyle accessories-and ensures that all licensed products drive both revenue and brand love. They will grow external licensee partners, their collections and distribution to deliver culturally relevant, fashion-forward assortments. This role reports to the Director, Global Merchandising and Licensing. Key Responsibilities: Category Strategy & Assortment Own the apparel and lifestyle soft goods categories (e.g., clothing, headwear, outerwear, bags, small accessories, home & lifestyle) across brands. Translate brand strategies into licensing briefs to inform licensing partner direction, portfolios and collaboration...
