Full time
KeyBank
Brooklyn, OH, USA
Location: 4910 Tiedeman Road, Brooklyn Ohio Job Summary The Senior Digital Marketing Analyst plays a critical role in driving data-informed decisions for KeyBank’s digital marketing initiatives, with a strong focus on .com performance, campaign optimization, and advanced analytics. This position requires expertise in Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Experience Platform (AEP), along with the ability to translate complex data into actionable insights that improve user experience and marketing ROI. The role also includes enabling campaign execution through creation of Enterprise Customer IDs (ECIDs), audience segmentation, and integration of data pipelines to support personalized marketing. Key Responsibilities Data Collection & Tagging Implement and validate tracking tags using Adobe Launch. Ensure accurate data capture across .com properties and campaign landing pages. Campaign Enablement & Management Support creation and...


