Cengage Group
Cheyenne, WY
What you'll do here: Customer Acquisition Strategy: Lead the end-to-end strategy for building a robust pipeline of new institutional customers across prioritized product areas and customer segments. Translate growth goals into targeted GTM campaign strategies that increase marketing-sourced pipeline, accelerate conversion, and support revenue growth. Program Campaign Execution & Performance Optimization: Lead the planning, prioritization, and execution of integrated, multi-channel demand campaigns including email, paid media, SEO, SEM, webinars, and third-party channels. Use behavioral and intent data to continuously optimize campaign performance. Identify and implement B to B customer-centric initiatives appropriate for a strategic enterprise buyer,. Cross-Functional GTM Integration: Align with Sales leadership to ensure seamless handoff of leads and high-impact follow-up motions. Partner with Revenue Operations...

