General Motors
Concord, NH, USA
Job Description This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, or Mountain View], you are expected to report to that location three times a week, at minimum . The Role The Senior Data Scientist is an internal expert on methodology and practice of marketing analytics. This individual has deep technical expertise in Media Mix Modeling (MMM), with hands-on experience developing custom econometrics and statistical models that quantify media impacts and optimize market investment. The Data Scientist has expertise in the economics of media channels (e.g., Linear/Addressable TV, Online Display, Paid Search, Social), measurement of ROAS lift, coordination of media tactics (sequencing/ frequency caps), and insourcing of off-the-shelf MMM solutions. This person will work closely with GM brand stakeholders to ensure business acceptance of proposed methods, objective performance evaluation, and effective media...


