Full time
Workhuman
Framingham, MA, USA
Job Description: The Opportunity As the Senior Marketing Programs Manager, you will play a key role in shaping and executing our global event marketing strategy, with a strong focus on audience acquisition, promotional campaigns, and sponsorship marketing. This high-impact role supports a dynamic portfolio of events, including digital experiences, executive programming, third-party tradeshows, and select global activations. You will lead a cadence of targeted campaigns that build awareness, drive registration, and nurture engagement across pre- and post-event touchpoints and attract key sponsor partners aligned to the goals and audience. You will own global event marketing strategies for assigned events to ensure regional resonance and engagement. This role serves as the strategic marketing partner for assigned events and sponsorship programs, integrating with cross-functional teams to align messaging, enhance sponsor visibility, and deliver results. If you're...


