Full time
Claire's
Hoffman Estates, IL
About the Role The Senior Digital Marketing Manager leads the strategy, execution, and optimization of integrated, full-funnel digital marketing programs that drive omni-channel traffic (with a strong focus on in-store/brick and mortar), conversions, and revenue. This role partners closely with Marketing, Ecommerce, Creative, Analytics, and external agencies to translate business objectives into high-performing campaigns and cohesive creative experiences across paid media, website, email, and SMS. A balance of strategic thinking, operational excellence, test-and-learn rigor, and strong cross-functional communication is essential. This position reports to the Director of Growth Marketing. Key Responsibilities: Own and evolve a comprehensive full-funnel digital marketing strategy across paid search, paid social, programmatic/display, online video, and emerging channels to drive omni-channel traffic and sales, with brick and mortar being the priority. Lead...