Full time
Wellington Institute of Technology
Lower Hutt, New Zealand
Permanent, full-time We're looking for a Content Marketing Specialist to help drive growth across our student recruitment, from first click to enrolment. If you love marketing automation, lifecycle marketing, data-driven content, and optimising customer journeys, this role is made for you. What you'll do: * Own and maintain our marketing database and Martech platforms * Build and optimise email and automation journeys that convert * Create engaging, SEO-focused content across web and digital channels * Support lead-gen campaigns and always-on growth marketing activity * Analyse performance data and maintain dashboards and reporting * Keep our websites fresh and accurate What we're looking for: * Experience with customer data, email marketing and marketing automation platforms * Experience with CMS' - Silverstripe is a bonus! * Understanding of SEO, digital channels and storytelling * Passionate about working with data and insights * Strong writer with a digital-first mindset *...

