Full time
Bright Horizons Family Solutions
Newton, MA, USA
Primary Purpose The Senior Director of Product Marketing is a strategic leader responsible for defining and managing the go-to-market strategy for Bright Horizons products and services. This includes taking the lead with product positioning, messaging, and storytelling and developing and managing end-to-end product marketing strategies in response to multiple inputs - including buyer/end user needs, stakeholder feedback, product features, and market trends - to maximize purchase and utilization of Bright Horizons. As a leader on the Marketing team, the Senior Director will have an important voice in decisions related to marketing and product-/service-specific messaging, research, and thought leadership initiatives. This leader will define the marketing strategy for a critical product/service within the Bright Horizons portfolio. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and...

