Full time
Bright Horizons Family Solutions
Newton, MA, USA
Primary Purpose Execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs. Work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. Assist in defining company’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness. Assist in the development of tools, processes and frameworks to further best practices and deliver cutting edge email marketing programs. Camp Brands Responsible for creating omni‑channel campaigns and engagement outreach to drive awareness, participation, and retention across our camp brands and offerings. This role owns the strategy and execution of lifecycle marketing with primary responsibility for email marketing—including both marketing and transactional communications—across the full customer journey, from initial...

