Otsuka Pharmaceutical Companies (U.S.)
Springfield, IL, USA
Sr. Director, Brand Lead, Neuroscience Position Summary The Senior Director, Brand Lead, Neuroscience is responsible for leading the commercial strategy, brand positioning, launch readiness planning, and execution within a therapeutic category (schizophrenia and other psychiatric disorders), ensuring a successful launch and sustained market growth. This role will drive the development of HCP and consumer marketing strategies, optimizing engagement and adoption through omnichannel execution, market development, and field force enablement. In addition, this role will help steer the global Lifecycle Management plan across multiple potential psychiatric disorders. Responsible for development the commercial go-to market model and overall cross-functional launch plan. The Senior Director will lead a cross-functional team, working closely with market access, sales, medical affairs, regulatory, and commercial excellence to align on strategic priorities and ensure a...


