3 product marketing analyst jobs found in State College, PA

Reference #: 6502865 The Director of Forensic Services is responsible for overseeing all aspects of the AccuWeather Meteorology Forensic Department - including overall vision, revenue and profitability growth, personnel management and day to day operations. The Director also is responsible for conducting forensic investigations in support of customer needs, expert testimony and dispatching projects to members of the Forensic team to ensure their successful completion. To be considered for this role, candidates must possess a background in metrology and/or forensic meteorology. KEY RESPONSIBILITIES Develop strategic vision for the Forensics team and continuously implement new ideas to drive increased revenue and profitability Monitor and improve efficiency of department operations, delegate tasks to team members Forecast and monitor department sales monthly and optimize pricing of client projects Ensure client satisfaction and develop processes to generate increased business...

Reference #: 7527243 AccuWeather is seeking a strategic and analytical Product Manager to continue growing our offerings across mobile, web, and connected platforms. This role is instrumental in executing the roadmap across our digital services, driving audience growth and revenue, and ensuring competitiveness in a fast-evolving landscape. Reporting directly to the SVP of Digital Strategy, the successful candidate will bring deep expertise in the digital media ecosystem, customer segmentation, requirements definition, pricing strategy, and cross-functional leadership. This role will focus on identifying, validating, and delivering high-impact new consumer features and experiences that drive user growth, engagement, and monetization across AccuWeather's digital ecosystem. KEY RESPONSIBILITIES Define and deliver product and go-to-market strategies for digital offerings across all consumer segments. Own outcome-based prioritization of initiatives and features, partnering with...

Reference #: 7523788 The Vertical Marketing Manager (or Sr. Manager) drives go-to-market execution for priority industry verticals. This role will partner closely with Sales, Content, Creative Services, and Product teams to develop tailored campaigns, messaging, and enablement content that addresses specific needs within key industries such as logistics, retail, energy, and manufacturing. The ideal candidate will bring strong B2B marketing expertise, experience with account-based marketing (ABM), and a passion for creating compelling, industry-specific narratives that drive engagement and pipeline growth. KEY RESPONSIBILITIES Develop vertical-specific messaging, case studies, webinars, one-pagers, and playbooks. Identify and refine ideal customer profiles (ICPs) and key buyer personas to improve targeting and engagement. Collaborate with Sales on account-level planning and execution to align marketing efforts with revenue goals. Work cross-functionally with Sales, Product,...