Full time
Siemens Healthineers
Tarrytown, NY, USA
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Your role: Define the go-to-market strategy for the product portfolio, including new biomarker launches, product improvements, and end-of-life timelines. Develop and implement marketing plans and campaigns, integrating pricing strategies, product positioning, customer targeting, and sales education to drive assay penetration, revenue, and profitability in the region. Monitor and evaluate the performance of the product portfolio and regional marketing activities against set KPIs. Deploy targeted sales programs to accelerate pipeline velocity and address gaps in targeted segments and key...


