Wilson Tool International
White Bear Lake, MN, USA
Overview: Wilson Tool International is seeking a dynamic and results-driven Marketing Generalist to join our growing team. The ideal candidate will play a key role in developing and executing a comprehensive marketing strategy to elevate our brand, engage our audience, and drive business growth. This position is perfect for someone who thrives in a collaborative environment and is eager to contribute to a high-performing marketing department. Roles and Responsibilities: • Digital Marketing: o Develop and execute digital marketing campaigns across various channels, including SEM/PPC, SEO, email marketing, and display advertising. o Analyze campaign performance and provide recommendations for optimization. o Manage and optimize website content and user experience. o Stay up to date on the latest digital marketing trends and technologies. Website Management: o Maintain and update website content, ensuring accuracy and consistency. o Monitor website performance and...


