New York Power Authority
White Plains, NY, USA
Lead the creation and implementation of strategic messaging frameworks for NYPA, ensuring that new narratives, value propositions, and key messages resonate with diverse audiences. Collaborate with cross-functional teams to maintain consistency and effectiveness across all communication channels and campaigns. Spearhead comprehensive strategies that align with NYPA's business objectives and the dynamic energy market. Establish core messaging pillars and thought leadership topics to support NYPA's annual external relations and communications plan, working with industry organizations and political entities to amplify NYPA's expertise in energy innovation and sustainability. Responsibilities Lead the development of strategic messaging frameworks that articulate a new narrative for NYPA, value propositions, and key messages to diverse audiences with varying needs. Collaborate with cross-functional teams to ensure messaging alignment and effectiveness across all...


