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Job Description We are seeking a Senior Web Analytics Lead to transform our data landscape from reactive into proactive analytics! Based from NEXT Head Office in Leicester! About the role: The Data Team enables the department and the business to elevate understanding of customer behaviours and sales performance - what is working and what is not by articulating actionable insights from complex data. We value curiosity, inspire ideas and unlock new opportunities. You will access advanced AI tools and data platforms, and grow fast with support. What you’ll take on: As Lead Analyst, you will achieve ‘Insight Velocity’ by collapsing the time between anomaly detection and executive action from weeks to minutes. You will replace manual workflows with automated, "try fast, fail fast" AI solutions that synthesise web, customer and market data into instant, natural-language business hypotheses. By bridging the gap between technical Data teams and commercial Trading units, you...