Full time
Sentry Insurance
Nashville, TN, USA
This role leverages data-driven insights to inform budget allocation, optimize channel performance, and deliver actionable reporting to senior leadership. This position works within Sentry's hybrid work model and is eligible to work out of our Stevens Point, WI, Madison, WI or Nashville, TN office locations. As an Acquisition Media Manager, you will lead the planning execution, and optimization of paid search and targeted email to drive customer acquisition, sales growth, and ROI. What You'll Do In this role, you will: Lead the development, planning, and optimization of SEM campaigns across Google, Bing, and all connected properties to achieve sales and growth objectives. Own the strategy and execution for targeted email programs, ensuring campaigns are effectively planned, implemented, quality assured, and optimized for performance. Manage and optimize email campaigns against defined KPIs such as cost per acquisition (CPA), cost per lead (CPL), and conversion rates....


